Ben & Jerry’s
Ben & Jerry's has been know to be a disruptive brand that advocates for human rights. One of their beliefs is that no one should ever be put in prison for marijuana offenses. This is where the Ben & Jerry's Ice Cream Parlor Pop-Up comes in. Located at the Mile High 420 Festival in Denver, the pop-up will feature medicated versions of classic Ben & Jerry's ice cream while partnering with The Last Prisoner Project in order to help those incarcerated on marijuana offenses to be set free.